Duty Free and Travel Retail is a market which is unique and faces challenges different from those of its domestic competitors. These challenges range from increased security regulations, hand baggage restrictions, travel stress, lack of time and more ways to spend their money more than ever before. For our potential customers travel is their first priority and shopping is secondary. The increasing sophistication of online and domestic retailers mean that the competition for share of wallet is tougher than ever.
The DFWC Academy
Introducing The DFWC Academy
The DWFC Academy has been formed to support the industry in responding to these significant challenges by creating a learning institute for the industry that promotes professional industry standards and provides a platform to develop and motivate our high potential employees. The first initiative from the Academy is the Certificate in Duty Free and Travel Retail – the first online course which is globally accredited with CPD.
Duty Free and Travel Retail
- DurationPart-Time (12 Weeks)
- LevelEntry Level
- DeliveryFully Online
- Introductory Price€500 per student
Certificate Modules & Content
The Duty Free and Travel Retail Industry
Driving Customer Engagement
Optional Mentors Guide
The Certificate Course is perfect for...
Pricing & Enrollment
The course is aimed at Duty free and travel retail professionals and employees of brand organisations who want to progress. It will equip you with the technical skills, knowledge and attitude that you need to be successful in duty free and travel retailing. It is also for retail suppliers to the industry, new hires and employees working within other duty free and travel retail functions.
No this course is relevant to those who would like to pursue a future career within duty free and travel retail and no previous experience is required.
The course is delivered online through our Learning Management System (LMS) which is easy to use and allows you to study at your own pace. It is available across all platforms, PC, laptop, tablet or phone.
Our Learning Management System (LMS) is designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. Our LMS also offers 24/7 support.
The course content itself is delivered in English, however, the LMS settings can be adjusted to allow you to select a language that best suits you for the key site messages (buttons, menus, etc – everything other than course content) will appear in the language of choice.
During the course, the learner will be required to complete online tests and assessments to achieve certified qualification. These online assessments will cover all modules and will test your understanding and retention of knowledge. Each module must be successfully completed before progression to the next module. An online reflective journal forms part of the course and helps reinforce the learning outcomes.
Yes. The certificate is jointly awarded by the Duty Free World Council (DFWC) and the Institute of International Retail and is accredited by the globally recognised Career and Professional Development Standards Office (CPDSO)
The course duration is 12 weeks. With an average time commitment of 1-2 hours per week.
While the course builds on and reinforces any existing in-house training, it takes a significantly broader approach to the duty free and travel retail industry. It covers various aspects such as the history and evolution of the industry, key players, current challenges and opportunities. It looks at the industry’s professional standards and delves deeper into the key differences between the travelling consumer and domestic consumer in terms of behaviours, barriers and drivers to purchase. It covers category management, sales promotion techniques and It also explores retail innovations and how they can best be applied in the learner’s own business.
The Certificate in Duty Free & Travel Retail is the first course in a series of future courses which are currently in development by iiR The certificate course will lead on to a further Diploma and onwards to an undergraduate Degree in Duty Free and Travel Retail. All courses will carry CPD points.
€500 per individual. Corporate plans of 5 students or more includes our mentor’s module and guide.
You can pay online by credit card, direct bank transfer or simply contact us and arrange for another method of payment.
On successful completion of the course the Certificate will be issued in a downloadable format which can be printed or connected to your LinkedIn account. Each graduate will also receive DFWC Academy graduate pin.